Produced and edited a commemorative video for SF New Deal’s one-year anniversary, capturing key moments and milestones to celebrate the organization’s impact. Designed to engage and inspire the community on email, social media, and beyond.
Background
Project
SF New Deal
Role
Designer & Marketing Manager
Year(s)
2021-2022
SF New Deal provides supportive services and financial opportunities for small businesses in San Francisco. I led the brand development (style guides, social templates, icons) & created a cohesive digital presence and social media strategies to drive awareness and engagement.
Developed comprehensive brand guidelines for SF New Deal, detailing the proper usage of logo, color palette, typography, and additional brand assets. Created to support both internal teams and external partners, these guidelines ensure consistent, mission-aligned messaging and visual cohesion across all communications and collaborations.
Collaborative video content created in partnership with small businesses, showcasing their unique offerings while highlighting SF New Deal’s mission. Each video was crafted for social media to amplify business visibility and drive engagement with SF New Deal’s community-focused initiatives.
Utilized the brand guidelines I developed to create cohesive, on-brand assets for SF New Deal’s social media and website, ensuring visual consistency and alignment with the organization’s mission across all digital platforms.
Captured photos of small business owner partners, providing authentic imagery for use across the website, social media, email campaigns, and Annual Reports to enhance storytelling and community connection.